Tuesday, February 19, 2013

2. Surveys & it's impotance

Mr. Schuman’s article “sense and nonsense of surveys” is based upon the details of how the surveys are conducted and what is the method and techniques researchers use, and how they should collect a data on surveys to enhance the accuracy. Schuman talks about the sociological methods used in collecting surveys. This article certainly relates to chapter 2 “understanding the research process”. Understanding the research process emphases on the different research process such as; how the data is collected and analyzed through the use of surveys; identifying and understanding patterns in social life; gathering empirical evidence. These are few of the research type explained in the chapter.
Research plays a vast role in the study of sociology, because sociology itself is a study of structure and function of human society. In order to study sociology and obtain the data research is the first step that is needed to be taken. After doing the research it is important to provide the details for better understanding of the process and the research. Schuman says in his article that understanding the surveys are critical I agree with that because sometimes surveys don’t really provide the guidelines in which they should state the facts and the process of the survey in order to make people understand a survey better. A common person needs to know about the basics of how and why the survey was conducted. Also he talked about the media who sometimes reports the survey without explaining how to read between the lines. Generating the survey properly and providing some guidelines to common people can really help the process and benefit the surveys; because not everyone understands the process and a lot of people don’t know the reason why any type of survey was conducted, so people sometimes don’t take the surveys serious. To help people understand the survey better researchers must provide the details, providing authentic information could help people to trust the survey polls and recognize its importance.
Surveys are important to form a better form of society, it help to measure the flows and gives society the ability to think critically.

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